Developing Your Creative Practice: Tips from Brian Eno

June 4th, 2011 | by scottleduc |

Illustration: Oscar Ramos Orozco

Current neuroscience research confirms what creatives intuitively know about being innovative: that it usually happens in the shower. After focusing intently on a project or problem, the brain needs to fully disengage and relax in order for a “Eureka!” moment to arise. It’s often the mundane activities like taking a shower, driving, or taking a walk that lure great ideas to the surface. Composer Steve Reich, for instance, would ride the subway around New York when he was stuck. – by Scott McDowell

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