by Simon Sinek Start with Why. Penguin Publishing Group.
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
– Goodreads.com
Simon Sinek TED Talk
Know Your Why by Michael Jr.
“When you know your WHY your WHAT becomes more impactful because you’re walking towards or in your PURPOSE.” – Michael Jr.
After watching this and reading this book I am allowing the content to inspire me to connect to my own WHY and to help students find their own WHY and drive all learning back to their PURPOSE. This is what makes learning real, relevant for students.
Sections of the Book and My Notes
PART 1 A WORLD THAT DOESN’T START WITH WHY
1 ASSUME YOU KNOW
2 CARROTS AND STICKS
Manipulation vs. Inspiration (p. 16)
PART 2 AN ALTERNATIVE PERSPECTIVE
3 THE GOLDEN CIRCLE
4 THIS IS NOT OPINION, THIS IS BIOLOGY
5 CLARITY, DISCIPLINE AND CONSISTENCY
PART 3 LEADERS NEED A FOLLOWING
6 THE EMERGENCE OF TRUST
7 HOW A TIPPING POINT TIPS
PART 4 HOW TO RALLY THOSE WHO BELIEVE
8 START WITH WHY, BUT KNOW HOW
Energy Excites. Charisma Inspires. (p. 133)
This is important. It’s like the hot fire of romance at the beginning of a relationship that converts into warm embers of deeper love that becomes the basis of more mature love.
Scott Le Duc 